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At the recent London Book Fair in Earls Court, the publishing industry gathered to discuss the future of the business.

In among the vast stands carrying the latest paperbacks, was a “digital zone”, where academics and executives explored a variety of ways in which the books industry could embrace the electronic age.

E-books – electronic novels that can be read on a wide variety of devices, from mobile phones to iPods to dedicated gadgets, such as Amazon’s Kindle – are widely viewed as the next big thing in publishing, and it seems consumers are more willing than ever to contemplate reading their favourite books on a screen, rather than a dog-eared paperback.

The Association of American Publishers, for instance, has singled out e-book sales as the fastest-growing segment in the industry, with sales of “traditional” books declining across all major publishing markets by comparison. Naturally, no seismic technological shift would be complete without a format war – VHS and Betamax battled it out for dominance back in the days of video cassettes, while the high-definition DVD scrimmage was eventually won by Blu-ray, which saw off the challenge of HD-DVD. It looks as though the e-book will experience similar growing pains.

The problem is that there are around 25 e-book formats in existence, and not all e-book readers are compatible with all these technologies. Amazon, which makes the Kindle 2 e-book reader in the US, has its own proprietary format, dubbed AZW. Sony, makers of the Reader, has its own special format, too (the inelegantly named BBeB/LRF).

While both devices also support a number of other platforms, it’s easy to see how the electronic books sector risks becoming an alphabet soup of confusing acronyms that could serve to alienate readers. E-books are already a hard sell – after all, the book is an exemplary example of good design, being robust enough to survive spilt cups of coffee, sun cream and sand or being buried at the bottom of a briefcase or handbag, yet always ready for use. Electronic formats have to not only meet these expectations for stability and reliability, but also tempt people away from printed novels by offering compelling new features.